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Marketing campaigns that backfire!

Posted: August 5th, 2009, 12:56 pm
by bjornolf
Now, this IS safe for work:

http://finance.yahoo.com/career-work/ar ... leadership

Marketing campaigns that backfired. Including KFC running out of chicken after Oprah plugged their free give-away, McDonald's giving away MP3 players in Japan...they were loaded with trojan horse viruses, and Cartoon Network's bomb threat. There are more.

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Re: Marketing campaigns that backfire!

Posted: August 5th, 2009, 2:52 pm
by Miles
There was an adult book store off HWY 70 near (between New Bern and Havelock) that sat off the beaten path, mostly hidden behind trees and resting in relative obscurity. That was before a local religious group decided to protest along side HWY 70. The locals news picked up the story, essentially resulting in free advertising for the store. Weeks later, business was booming. Ouch.

Re: Marketing campaigns that backfire!

Posted: August 5th, 2009, 2:54 pm
by wilson
Miles wrote:There was an adult book store off HWY 70 near (between New Bern and Havelock) that sat off the beaten path, mostly hidden behind trees and resting in relative obscurity. That was before a local religious group decided to protest along side HWY 70. The locals news picked up the story, essentially resulting in free advertising for the store. Weeks later, business was booming. Ouch.
Serves those idiots right.

Re: Marketing campaigns that backfire!

Posted: August 5th, 2009, 10:05 pm
by YmoBeThere
Is this better or worse than a car that backfires?

Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:08 pm
by knights68
Miles wrote:There was an adult book store off HWY 70 near (between New Bern and Havelock) that sat off the beaten path, mostly hidden behind trees and resting in relative obscurity. That was before a local religious group decided to protest along side HWY 70. The locals news picked up the story, essentially resulting in free advertising for the store. Weeks later, business was booming. Ouch.
Is it weird that on Hwy 70, from Garner to Durham (either directly on or within a half mile from it) there are about 7 adult stores along the way??
Or is it just weird that I know there are 7 adult stores along Hwy 70 between Garner and Durham (not that I frequent them mind ya.... I'm just sayin'!)

Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:15 pm
by TillyGalore
knights68 wrote:
Miles wrote:There was an adult book store off HWY 70 near (between New Bern and Havelock) that sat off the beaten path, mostly hidden behind trees and resting in relative obscurity. That was before a local religious group decided to protest along side HWY 70. The locals news picked up the story, essentially resulting in free advertising for the store. Weeks later, business was booming. Ouch.
Is it weird that on Hwy 70, from Garner to Durham (either directly on or within a half mile from it) there are about 7 adult stores along the way??
Or is it just weird that I know there are 7 adult stores along Hwy 70 between Garner and Durham (not that I frequent them mind ya.... I'm just sayin'!)

Uhh, I'd like to know how/why you know that!

Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:20 pm
by bjornolf
Stuck your foot in it that time, dude. When are you gonna learn?

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Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:29 pm
by captmojo
TillyGalore wrote:
knights68 wrote:
Miles wrote:There was an adult book store off HWY 70 near (between New Bern and Havelock) that sat off the beaten path, mostly hidden behind trees and resting in relative obscurity. That was before a local religious group decided to protest along side HWY 70. The locals news picked up the story, essentially resulting in free advertising for the store. Weeks later, business was booming. Ouch.
Is it weird that on Hwy 70, from Garner to Durham (either directly on or within a half mile from it) there are about 7 adult stores along the way??
Or is it just weird that I know there are 7 adult stores along Hwy 70 between Garner and Durham (not that I frequent them mind ya.... I'm just sayin'!)

Uhh, I'd like to know how/why you know that!
Following the best rules for driving...
#1) Read every sign!

Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:32 pm
by DukieInKansas
Bad marketing - Chevrolet selling the Nova in Mexico. (No va - no go in Spanish)

Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:39 pm
by TillyGalore
captmojo wrote:Following the best rules for driving...
#1) Read every sign!
Way to help dig him out. ;) ;) ;) ;)

Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:41 pm
by bjornolf
DukieInKansas wrote:Bad marketing - Chevrolet selling the Nova in Mexico. (No va - no go in Spanish)
That's one of my favorites. Another one is that when Pepsi took it's choice of a new generation campaign to China, they translated it literally, which came out in Chinese as "resurrect your dead ancestors", which is quite a boast amongst cultures that worship them.

In some African countries where illiteracy is very high, companies put the pictures of the contents on packages. Gerber baby food, in the jars with the cute pictures of the babies, didn't do very well.

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Re: Marketing campaigns that backfire!

Posted: August 6th, 2009, 3:46 pm
by captmojo
TillyGalore wrote:
captmojo wrote:Following the best rules for driving...
#1) Read every sign!
Way to help dig him out. ;) ;) ;) ;)
I try to help whenever possible. :D
...but the rule is for real.